Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for April, 2009
This is an example of a short and simple to create video to help your customers and market yourself. 2nd Wind Exercise Equipment has videos for common treadmill problems: tension, tracking, debris buildup, and no power. If your customers often have common questions or problems with your products or services, a quick video on your website can help them a great deal and cut down the number of calls you receive…and it is very convenient for them.
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- Tags: customer service, don'ts, informational, mistakes, product support
Cisco Recruiting Video
20 Apr 2009My only real complaint is that this video is too long – 6 minutes and 26 seconds. This is a good recruiting video.
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- Tags: diversity, entertaining, international, interview style, recruiting, social responsibility, volunteer
The video is focused on relocating people into the town…right at the beginning the video talks about how great Cleveland is to live and work. Unfortunately, it is not until almost 2 minutes into the video before any benefits begin to be given for working at this employer. Why should I work for you?
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- Tags: don'ts, interview style, mistakes, recruiting, relocation
Cheesecake Factory Recruiting Video
16 Apr 2009Claire Prager of the Cheesecake Factory describes the making of this $30,000, four-minute video developed and produced in two months last year as “pretty painless”. I call that price tag painful…how about you?
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- Tags: branding, interview style, recruiting
Evolution – by Dove (the soaps company)
14 Apr 2009This is a social issues themed film for Dove’s Campaign for Real Beauty. “Evolution” is the winner of two Grand Prix Cannes Advertising Awards. I found it when I searched for viral videos.
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- Tags: entertaining, marketing, social responsibility
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (8)
- Marketing Videos Critique (109)
- Talking About Marketing (2)
- Talking About Recruiting (6)
- Talking About Social Media (5)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
- Metrics & Goals for Using Twitter for Recruiting
- Will Ferrell’s NYPD Recruitment Video
- Recruiting Video Ideas: What Candidates Want to See
- Started “Recruiting Video” LinkedIn group
- Relationship and Trust – the Keys to a Successful Business
- Be Relevant…Don’t Mass Broadcast or Spam on Social Media!
- Is this the end of the Apple we know and love?
- What is the Cost to Produce an Online Video 2 – 3 minutes long?
- Had enough fireworks yet? Best show to come!
- What is Your Unique Selling Proposition?
