This is a short, 1 minute 21 second video by a chiropractor.  In a profession that is built on being comfortable with your doctor, this video offers a sneak peek at who could be your doctor…what he is about…and what his specialties are.  It also lets you see his office…it is inviting.  If you were an athlete and looking for a chiropractor in your area, wouldn’t this video make you more likely consider Dr. John DeWitt verses some other chiropractor that you have not been able to see, get a feel for personality-wise, etc.?

There are many good things in this video…here are two:

1.  He did not try to be all things to all people…he showed his speciality.  He did not exclude, so if you are looking for a chiropractor he is still a possibility if you are not an athlete…but he was targeting an audience. 
2. He had a call to action at the end…”call today for a free consultation and posture analysis”.