Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
MultiView put out a pretty video. It is engaging and personal. You meet several employees and get a feel for personality and environment. However, I don’t have a clue what they do…what they sell. Many of the interviews talked about selling and sales…it is good to know they are looking for sales people, but the question I have is what do they sell?
The background music was upbeat and offbeat…a good feeling for the culture. The film was black and white, except for MultiView’s logo…which is kind of offbeat. I liked the video, but just didn’t learn anything about what the company does or sells…which is a major mistake in my opinion.
Another mistake was no website or contact information (i.e. no closing screen). I found this on YouTube…how do I contact the company? How do I apply? It is a mystery that should not be.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
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