Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for May, 2009
Medical equipment demonstration video for M9 Ultraclave Automatic Sterilizer. The video explains key features (as it is a sales video, it should have covered more benefits). Although I applaud the use of video for sales efforts like this, the video quality is very poor and appears to be out of focus.
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- Tags: demonstration style, don'ts, informative, marketing, sales
Uptown Imports Testimonial Video
18 May 2009This is a 57 second video of a testimonial from a single customer by a Twin Cities auto repair shop. It is a very good idea to have testimonials…and video testimonials are even more powerful. But this is what not to do.
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- Tags: don'ts, interview style, marketing, mistakes, short, testimonials
Western Pest Services Recruiting Video
16 May 2009The only thing going for this video is that it is short – 37 seconds. This video just doesn’t tell me who they are and what makes them great. It is what I call a commercial type of recruiting video. A good voice over stating things any company could state.
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- Tags: commercial, don'ts, mistakes, recruiting, short
Bandana Chiropractic & Wellness Center
14 May 2009This center in Roseville, MN has implemented video into their website…featuring success stories and testimonials. Under success stories, they have this long 8 minute and 39 second video. I applaud the use of video testimonials, but there are some serious errors in this video.
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- Tags: chiropractic, chiropractor, don'ts, interview style, marketing, mistakes, testimonials
Joe Mastriano Tax CPA Marketing Video
12 May 2009This is what NOT to do! His assistant on a webcam doing a commercial!
It was nothing but a 25 second commercial…I did not learn a thing about the company – just heard the claim of Tax CPA to call when having IRS problems. I didn’t get to see Joe or hear him speak – so he could be a complete duffus. Do I want to call him when I am in trouble? Not really.
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- Tags: commercial, don'ts, marketing, mistakes, short
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (8)
- Marketing Videos Critique (109)
- Talking About Marketing (2)
- Talking About Recruiting (6)
- Talking About Social Media (5)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
- Metrics & Goals for Using Twitter for Recruiting
- Will Ferrell’s NYPD Recruitment Video
- Recruiting Video Ideas: What Candidates Want to See
- Started “Recruiting Video” LinkedIn group
- Relationship and Trust – the Keys to a Successful Business
- Be Relevant…Don’t Mass Broadcast or Spam on Social Media!
- Is this the end of the Apple we know and love?
- What is the Cost to Produce an Online Video 2 – 3 minutes long?
- Had enough fireworks yet? Best show to come!
- What is Your Unique Selling Proposition?
