I had to make a link to this video…they hid the location.  This is a good video by a CPA firm to help market to construction clients.  If you were in construction and were looking for CPAs, who would you consider more…this firm now that you see the staff and hear about them OR the faceless CPA firm you found on the web or in the phone book?

Seeing the people you would be working with goes a long way.  This shows a team specializing in construction…everyone loves specialists.  A construction firm is more likely to go to a construction CPA team…not a generalist.

This is also a short, 3-minute video.  It is too bad there is just an indicator bar for location in the film (instead of  time remaining or how far in the total length)…because it is impossible to tell if this would be a short video or a 1/2 hour infomercial.

Also, I would make the video more prominent and higher on the website.

Somerset CPAs video

Construction team website – http://www.somersetcpas.com/construction.htm