This is a home-made video with no external microphone, extra lights, etc…but a good effort. This chiropractic center in Eagan, MN was able to talk about their purpose and you learn how and why this doctor became a chiropractor. This is a talk by a single doctor, in one local…basically, a talking head video. Not a bad thing…it gives a face and personality to the center. Potential clients have now “met” one doctor.

It is a short 2 minute film (not including the extra 15 seconds of showing just the ending splash screen). It does end with call to action and an offer of a free consultation. Good practice.

I know it would be more powerful if it was done with an external mic, extra lights, and perhaps some extra shots of his office or co-workers (who do you see at the front desk when you arrive?). In any video, there are areas for improvement…but this video does put them a notch above centers with no video. Wouldn’t you agree?