Excellent video though. Great job!

You may find it interesting that this video was entirely spur-of the moment. Mike had just walked by my office and I heard him talking about what he had done and that he still had the settlement check in his hand.

For a fleeting second I thought (“I’ll schedule an appointment with him to come back…”) but then I quickly changed my mind and rather than wait for tripods, lighting, and audio equipment, I jumped at the chance to capture him in his “moment of glory”.

Many of our other in-house videos are shot with more extensive lighting, audio, etc – http://www.youtube.com/watch?v=FqdPv6SP8w4. But in terms of gathering testimonials- if you have a customer facing business, sometimes there are special moments that don’t wait. Had I waited for our “studio” set-up it would not have had the same level of authenticity.

When we play the video during live presentations, it seems to gets the strongest reactions from our prospects compared to the professionally produced videos – people start chuckling and smiling, and asking about Mike. There’s a “if this kid can do it, why can’t I?” aspect.

As far as the website address, you are absolutely right. I put off doing it because I wanted to integrate it with our bumper animation, but really a bar across the bottom would suffice.

Anyway I just wanted to provide some “behind the scenes” on this video and leave you with this thought: professional production is great. However depending on your brand and type of business, sometimes it is appropriate to grab the flip cam and capture the “special moment” with your customers – even though it’s rough around the edges, the authenticity will shine through and help you to connect with your audience on a deeper level.

Thank again you so much for your feedback.