Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for June, 2009
This 10-minute salesperson recruitment video put me to sleep. Interviewing 9 people is a bit much (and there were others that made quick appearances). There just was too much. After the first couple people, I found myself sleepy.
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- Tags: interview style, recruiting
Tires Direct Marketing Video
19 Jun 2009This 1 minute 6 second film give a nice peek into this tire shop. This is a basic 60-second (running a little over) overview or about us video.
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- Tags: auto tire, branding, engaged, informational, marketing, short, testimonials
Rocky Mountain Wellness Video Testimonial
17 Jun 2009The principles in this video are good. It is short – 2 minutes 10 seconds. This is not a “cheerleader” testimonial that is full of aggrandizing words (awesome, terrific, etc.) and add little or no solid information. Instead, this is a case study. This is a woman who had severe pain from Fibromyalgia, frozen shoulder, and vision problems. She speaks about her experience and story.
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- Tags: acupuncture, chiropractic, chiropractor, don'ts, informative, interview style, marketing, mistakes, testimonials
TJX’s Employer Video
15 Jun 2009This 2 minute 52 second video is a really good employer video. It interviews several happy employees, it covers perks (day care, exercise room, etc), mentions international opportunities, focus on diversity, etc.
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- Tags: branding, diversity, engaged, international, interview style, recruiting, short
Book sales / Author Marketing Video
13 Jun 2009This is a 3 minute and 22 second video about Tim Sykes new self-published book that he is also selling on Amazon. Hearing directly from the author adds some credibility. If I were shopping for a book like this and trying to choose between this one and a competing book, everything else being equal, I’d probably buy this one — based on the strength of the video and the connection it provides to the author.
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- Tags: author, engaged, informational, interview style, marketing, personal, sales, talk
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (8)
- Marketing Videos Critique (109)
- Talking About Marketing (2)
- Talking About Recruiting (6)
- Talking About Social Media (5)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
- Metrics & Goals for Using Twitter for Recruiting
- Will Ferrell’s NYPD Recruitment Video
- Recruiting Video Ideas: What Candidates Want to See
- Started “Recruiting Video” LinkedIn group
- Relationship and Trust – the Keys to a Successful Business
- Be Relevant…Don’t Mass Broadcast or Spam on Social Media!
- Is this the end of the Apple we know and love?
- What is the Cost to Produce an Online Video 2 – 3 minutes long?
- Had enough fireworks yet? Best show to come!
- What is Your Unique Selling Proposition?
