This 2 minute video really is a poorly done commercial.  He speaks in a monotone and very stiffly…I suspect reading from a card.  He says nothing different…nothing that makes his Eden Prairie chiropractic and massage clinic special.  He just stays what every other chiropractor basically says (I have heard from several).  Any other chiropractor could have said exactly this and not been wrong.  Furthermore, it is just the features…there is no mention of benefits.  What can you do for me?  No idea.  Poor marketing indeed.  Felt like I was being talked at…not relationship building at all.

“We have thousands of practice members that would agree” that we are great.  Yeah…right!  Am I going to believe him?  No.  Unconvincing.

This is an example of what not to do.  Don’t make this kind of video for your business.

He called and asked me to remove the embedded video…because he won’t give me permission to embed the video on my blog, but here is the URL to go directly to the YouTube video (see below).

Then he called back to have the name of his clinic removed…I guess he doesn’t like that this critique is on the first page of results if you search his business name. Silly, of course, I don’t think anyone would hold this poor, self-made video against him for his chiropractor skills…he’s a chiropractor, not a video producer. He cited the reason was I was making money off his name (or his business’ name)…I don’t think so. Sorry, I can’t say who…but you could figure it out by watching the below video.

http://www.youtube.com/watch?v=HzeJaLtqs0Y