This short 2 minute 22 second video is on his main home page – http://www.lanzarocpa.com/ - under the heading: “Please Watch the Video Below Before Reviewing This Site”.  Not subtle use of video…very overt.  With a sign saying watch this before anything else.  Not the way I suggest it for most companies, but it can be done this way.

It is good that he speaks directly to the viewer.  He mentions what you will find on his website.  He talks a little about his background.  He mentions other “tip videos”.  Not a bad video…a little salesy perhaps.  When it starts feeling like a commercial…you are losing the audience.  The call to action was soft…’we are accepting new client applications…give me a call or fill out the application form’.  But as he was rather salesy, the soft close is probably better.   A more direct call to action may be a turn off…unless he was offering a freebie - a report or something specific to his demographic – to collect email addresses of potential clients to add to a permission-based emailing campaign.