Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for July, 2009
Fastenal Sales Recruiting Video
21 Jul 2009This is a 7 minute and 30 second video that should have been two separate videos. This video may likely get rid of applicants that aren’t willing to work 12 hour days as a manager. If this is the kind of candidate you want, it is clever and wise to include this so you get the kind of candidates you want. It also reduces turnover…because now they know ahead of time.
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- Tags: branding, informational, interview style, recruiting
This short video (under 2 minutes) shows one way restaurants can also get into online video. This video pretty much shows the front outside, the inside, the bar, and a few dishes they are probably known for. During the video it mentions their good Zagats Survey rating.
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- Tags: branding, marketing, restaurant, short
ThinkSEM Client Testimonial
17 Jul 2009Gregg said he would do a testimonial for Clint, but Clint didn’t expect to get a video. This is the client taking initiative and sending a video testimonial. The quality is not bad…a lapel microphone would have given better sound, but an overall excellent video testimonial.
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- Tags: engaged, interview style, personal, short, testimonials
This 50 second spot will not get people to remember the employer’s name, nor make them want to apply. Through most of it I was wondering if the ad was misplaced…didn’t know what was being recruited for or what company. It ended with phrase “Enjoy Your Work”, but only the last person said they loved their job. The rest, which I assume were employees, like just about everything else.
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- Tags: commercial, don'ts, mistakes, recruiting, short
Kurt’s Auto Werks Marketing Video
13 Jul 2009It’s a short 1 minute and 20 second video showing the shop and speaking with the owner. You get to meet him and hear a little from him. Also very smart was to show the shop mascot – Rasta – their dog. He says how long they have been there and where they are located…and an overview of what they can do for you. They opened and closed with their sign, which has their phone number.
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- Tags: auto tire, engaged, informative, interview style, marketing, personal, short
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (8)
- Marketing Videos Critique (109)
- Talking About Marketing (2)
- Talking About Recruiting (6)
- Talking About Social Media (5)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
- Metrics & Goals for Using Twitter for Recruiting
- Will Ferrell’s NYPD Recruitment Video
- Recruiting Video Ideas: What Candidates Want to See
- Started “Recruiting Video” LinkedIn group
- Relationship and Trust – the Keys to a Successful Business
- Be Relevant…Don’t Mass Broadcast or Spam on Social Media!
- Is this the end of the Apple we know and love?
- What is the Cost to Produce an Online Video 2 – 3 minutes long?
- Had enough fireworks yet? Best show to come!
- What is Your Unique Selling Proposition?
