Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Whirlpool Recruitment Video
27 Jul 2009I found this on CollegeRecruiter.com as a the best recruiting video (posted 8/2008).
This short, 1 minute long video focuses on social responsibility. However, having Reba McEntire be the image and voice of the video made it seem very much like a commercial. It felt too much like I was being sold too…which instantly seems fake and not as trustworthy.
It feels like they could post this on TV to increase brand awareness to increase the sales of their appliances.
For a recruiting video, I would have added a little more detail about how employees helped and removed Reba for an actual Whirlpool employee. What do you think?
- Tags: commercial, engaged, recruiting, short, social responsibility, volunteer
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
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