Short, 1 minute 34 second video by Dr. Joshua in Roseville, MN about why he became a chiropractor.  This video is right on his homepage (autoplays) and is a great introduction to him and his practice.  In an industry that is so personal, this is a great marketing tool.

A call to action (I know I’ve been harping on this lately) would make it better.  Something like, call now for a free consultation…and list a phone number and website address at the end.  If someone saw the video on YouTube and not his website, now they have to search for his contact information (and many would not take the time and trouble).  He does say it, but it would be best to show it as well.

Lastly, on comment about autoplay.  I am not a big fan of videos that autoplay, but this was done well.  The way the website is set up, the video is right in front and starts.  The video really is the website page.  In this circumstance, autoplay can work.  It may inconvience or annoy a few, but it is not salesy and is personal…so it works.  If it was more salesy or commercial…having it autoplay would have annoyed me.