Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This is the first of this kind of video I have seen…it is a virtual job shadow. Omar is a Cell Leader and Field Engineer Trainee (FET) at Schlumberger Well Services in Oklahoma. He supervises other Field Engineers working on Fracture Stimulation jobs, during which various substances are injected at high speeds and pressures into prospective oil or gas wells to stimulate production. You see him on a job.
Good concept, but the video felt long to me…but it may fit the intended audience. It is a job shadow…and they wanted to show the process (which takes time). If it was a job summary, more could have been taken out – but then only the high points would be covered. It would have lost the feel of a job shadow. So although it felt a little long, I think the duration was acceptable to gain the feel of job shadow. So this is one of those rare times I will saw the longer duration was acceptable to me.
I think people in the field would see this video and have a fair grasp of what goes on. Likely making some potential applicants more interested and making some lose interest…which is a good thing. You want quality applicants that are actually interested in doing the job that is needed to be done. This is a good video. Perhaps a call to action or contact information could make it better.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
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