Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This is why you don’t try to do a recruiting video on your own. The sound is bad, the background music is too loud and you can’t hear the people being interviewed well (not to mention lyrics make it more difficult – it is like trying to hear two people at once), subjects too far from the camera, camera shack (no tripod) at times, and the white balance looks off. It does not look very professional and so it reflects on the company poorly.
The first section is why they like working there…there was nothing said that would interest me: great lunches, they expect your best (as do all companies), it’s a fine environment, etc. Nothing was said that sets them apart…and nothing was really said with enthusiasm. Actually, I went to college for accounting…and if I was seeking a position – this would not impress me. The company did not gain any advantage with this video.
Am I being too hard on them? If you were looking for an accounting position, would this do anything for you?
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
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