This 1 minute 30 second video is a commercial…and instantly feels like one from the start of the video. I suspect a lot of people stopped watching in the first 25 seconds. People on the internet and watching videos online are not there to watch your commercials…they are looking for something for themselves (what is in it for the viewer). This video is on the home page of their website…but it would fit better on TV. People expect commercials on TV (and they don’t watch them there either).

In those first 25 seconds, there is no mention of what company this is or any information. People who bailed in the first 25 seconds didn’t learn anything about the company. Nothing was said about the company. This video did nothing to start building a relationship…or let me become acquainted personally with the company. It was pure business…a commercial. These are not the kind of videos I produce, because they don’t work well at all online.