Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for October, 2009
Karate School Marketing Video
21 Oct 2009This 1 minute 45 second video for Practice Martial Arts & Marin Karate Kids lets you take a look inside the school. You see a bunch of happy, smiling kids and teenagers. You meet the owners of the school…and a bit about their philosophy/outlook. You hear from one mother…a quick testimonial. This is a great video to market their business.
This isn’t a bad video, just very unfocused. I do like that I get to see the grounds, but wedding (not birthday or corporate) would come to mind for this location. This business does have a leg up on any competitor without a video. But as video becomes more common place, focused messages will be more important than just having a video.
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- Tags: B&B, demonstration style, informative, marketing, short
Verizon 411 Call Center Recruiting Video
17 Oct 2009This is a 3 minute and 10 second video and meeting (I think) 5 people. This is a good recruiting video. You hear from the operators, as well as management. You see them at work. You hear about its flexibility, growth, and training. They are personable and personal…they invite you (the viewer) to join their team. This video engages the viewer.
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- Tags: call center, diversity, engaged, interview style, recruiting
This 1 minute 30 second video is a commercial…and instantly feels like one from the start of the video. I suspect a lot of people stopped watching in the first 25 seconds. People on the internet and watching videos online are not there to watch your commercials…they are looking for something for themselves (what is in it for the viewer). This video is on the home page of their website…but it would fit better on TV. People expect commercials on TV (and they don’t watch them there either).
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- Tags: chiropractic, chiropractor, commercial, don'ts, marketing, mistakes
Cliff House Restraunt’s Marketing Video
13 Oct 2009This quick 1 minute and 15 second video lets you see the view (which they are known for) and you meet Danny (the owner). He says the view is an extra…they really make great food. You learn there are a couple areas to eat at…and that the menu changes 4 times a year.
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- Tags: demonstration style, informative, interview style, marketing, restaurant, short
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (8)
- Marketing Videos Critique (109)
- Talking About Marketing (2)
- Talking About Recruiting (6)
- Talking About Social Media (5)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
- Metrics & Goals for Using Twitter for Recruiting
- Will Ferrell’s NYPD Recruitment Video
- Recruiting Video Ideas: What Candidates Want to See
- Started “Recruiting Video” LinkedIn group
- Relationship and Trust – the Keys to a Successful Business
- Be Relevant…Don’t Mass Broadcast or Spam on Social Media!
- Is this the end of the Apple we know and love?
- What is the Cost to Produce an Online Video 2 – 3 minutes long?
- Had enough fireworks yet? Best show to come!
- What is Your Unique Selling Proposition?
