This 2 and a half minute video just feels so contrived, hokey, and lame. After a 1/2 minute of zooming around the office with an upbeat soundtrack, you hear priceless lines like “let’s sell some batteries”, “the incentives here are awesome”, “I love working here”, “we’re making a difference”, and “nobody gives you more power.” I got the distinct impression that was scripted…and therefore totally believable (the cup of sarcasm runs over). Then you get high-fives and struck poses. They are looking for college graduates interested in sales….I think this video has sent many of them running (away)…and we are only 1 minute into the video.

Then suddenly, a couple actual honest “testimonials” from employees. Then it goes right back into the commercial and sales pitch. The way to recruit people with video is not to show them a commercial. The way to recruit people with video is to give them an honest and transparent look into the company…give them information…not hype. That is what Millennials (college graduates) expect…they don’t believe these contrived sales pitches.