Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for December, 2009
Bosu Squat with Rotation from koficore.com
20 Dec 2009This is a 49 second video showing a bosu squat with rotation. This fitness studio has several exercises demonstrated on video on their website; and this is one of them. For people looking for exercise, this giving away of content (exercises in this case) gets people to like koficore.com. Also, it establishes them as experts. The technical aspects of the video (lighting, sound, etc.) could have been better, but they did this video themselves.
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- Tags: coaching, demonstration style, informative, marketing, physical trainer, short
This is a short, 1 minute 14 second video. It covers unique features – stereo speakers, slim profile, battery life, and FM tuner with record ability. This video may have been better covering more benefits than features, but the video is successful. Looking at the YouTube stats that are public…this video has been out since the beginning of September this year (little over 3 months) and it has been viewed over 12,000 times! The video has 20 “five-star” ratings. I am sure this has converted into increased sales.
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- Tags: engaged, informative, marketing, product demo, sales, short
Divorce Attorney Tip Video
16 Dec 2009This is a 4 minute and 43 second video…a bit long, but the kind of content that people thinking about divorce will watch to the end. The top 5 tips are engaging and very informative. The sound is a little off on DailyMotion, but looks fine on YouTube. On YouTube, the video has been viewed over 107,000 times and have 77 ratings – giving the video a 4.5 star rating. What a great video for this attorney…I have sure all the views and the content he gave away has resulted in a lot of new business for him.
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- Tags: attorney, engaged, informative, lawyer, marketing, tips video
Lehman Brothers Recruiting Video
14 Dec 2009This 5 minute 29 second video is a little long for my tastes, but pretty good. It is aimed at entry level people, and you get to meet a few to hear from them. Unfortunately, you see a list of core competencies that every company wants – problem solving and analytics, leadership and initiative, client relationship building, and professional presence and communication skills. The analytics is more specific to this position, but the rest are what every company is looking for. Fortunately, and not a bad idea for the video, they then have some lower level hires talk about their experience of these key factors and what they mean.
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- Tags: gen y, interview style, millennials, recruiting
Business Coach’s Marketing video
12 Dec 2009My last post was about Don Moore’s testimonial video, but it is worth seeing his marketing video as well. This one and half minute video lets you meet him…get a feel for his personality.
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- Tags: branding, coaching, engaged, informative, interview style, marketing, short
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (8)
- Marketing Videos Critique (109)
- Talking About Marketing (2)
- Talking About Recruiting (6)
- Talking About Social Media (5)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
- Metrics & Goals for Using Twitter for Recruiting
- Will Ferrell’s NYPD Recruitment Video
- Recruiting Video Ideas: What Candidates Want to See
- Started “Recruiting Video” LinkedIn group
- Relationship and Trust – the Keys to a Successful Business
- Be Relevant…Don’t Mass Broadcast or Spam on Social Media!
- Is this the end of the Apple we know and love?
- What is the Cost to Produce an Online Video 2 – 3 minutes long?
- Had enough fireworks yet? Best show to come!
- What is Your Unique Selling Proposition?
