This is a video skewed for new graduates in therapy…and high school graduates. This talks about the shortage of therapists in rehab and what tuition help there is. But first, it takes about people making a difference in other’s lives…helping them learn to dance, speak, walk, etc. again…making an impact. The video talks about their needs and locations – and that they are a “one stop shop for your career”.

The video is a little over 4 minutes long…and the message feels a little split (talking about new graduates in therapy and then talking about people preparing for a career in therapy). The message of this video could be a little more focused…one for therapist graduates and one more focused for high school graduates or those preparing for a career in therapy.

But all in all, a great video covering a “story”.

This kind of video gives them a huge edge over companies just pushing their job description. The best and brightest would be attracted. In the four months it has been published on YouTube, it has been viewed over 3,000 times. They wisely also show off their award…”BusinessWeek ranked Deloitte #1 on its 2009 list of Best Places to Launch a Career. Watch to see why our people agree.”

I like how you get to meet your would-be boss and see someone at work. I didn’t hear about what makes this company great to work for…it was rather weak in showing why I would want to work for them. Likely, all this information is on the job description – what is expected in duties, great atmosphere, training program, etc. When a recruiting video is produced, the goal is to give a more full inside look into the company – far more than what the job description would say.

From hearing from so many employees…you get a feel for the people who work there and what kind of people they are. You can get a feel for their culture. It is important to convey the culture and employer brand, because (as recruiters) we want to hire people who fit our culture.

Would you be more likely to apply to the company after seeing this video?

It is cute…perhaps funny…but does it influence you to apply to this company? I suppose if you are really good (one of the best) and are egotistical about it, then you may think you should apply here. But if you are really smart, would you really believe a commercial telling you this is where all the brightest are going?

After watching it, I had no inclination to go look at their job postings. I learned nothing about the company…other than they don’t mind spending a large budget on producing a commercial for their recruiting efforts. The only motivation given was “we are stealing the best people.” Every company says they are recruiting the best. I was a recruiter for a decade (in corporate and in an agency)…I have worked with hundreds of companies…they all say they are trying to hire (or steal) the best people. What kind of incentive is that to go look at their job postings? Does it get you to see yourself working there…at all?