Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for the ‘Employer Videos Critique’ Category
This is a short, 1 minute 53 second video of a retail manager at Walmart. She tells us about what she does all day, why she chose this career, and pursued this opportunity. She also covers important skills and abilities to succeed in this position.
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- Tags: engaged, informative, interview style, recruiting, short
First Bank Financial Recruiting Video
22 Dec 2009This is a 1 minute and 20 second “commercial”. I suppose this is better than nothing, but little was said that another bank could not say as well. You hear about their history, location, and size. You hear that people who fit best care about their customers and co-workers (which is pretty much a requirement to fit in anywhere). You hear they have the same benefits that a larger company offers. It is only towards the end of the video (1 minute into it) that she finally says what she likes about working for this company (she is a recruiter by the way – so it is not really believable when she says how great it is working there).
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- Tags: commercial, don'ts, interview style, mistakes, recruiting, short
Lehman Brothers Recruiting Video
14 Dec 2009This 5 minute 29 second video is a little long for my tastes, but pretty good. It is aimed at entry level people, and you get to meet a few to hear from them. Unfortunately, you see a list of core competencies that every company wants – problem solving and analytics, leadership and initiative, client relationship building, and professional presence and communication skills. The analytics is more specific to this position, but the rest are what every company is looking for. Fortunately, and not a bad idea for the video, they then have some lower level hires talk about their experience of these key factors and what they mean.
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- Tags: gen y, interview style, millennials, recruiting
Farm and Home Supply Employment Video
4 Dec 2009This is a 33 second video used in their recruiting efforts. I like the video and concept, but I am not sure about the wrinkly white backdrop in a studio for all but the last shot. Why not do this in the store…in different locations? This would have given a tour of the store at the same time.
This is a seven minute video…a long in my opinion. After 3 minutes I was bored and it started sounding like I had heard it before already. The video would have more success and be more effective if it was shorter and more focused.
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- Tags: don'ts, informing, interview style, mistakes, recruiting
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (8)
- Marketing Videos Critique (109)
- Talking About Marketing (2)
- Talking About Recruiting (6)
- Talking About Social Media (5)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
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