Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Archive for the ‘Marketing Videos Critique’ Category
Restaurant Daniel Marketing Video
20 Jan 2010This 2 minute 12 second video lets you meet the chef and owner…and hear a bit of his story. You hear about his dishes and his philosophy. I would say it is successful…the video has been viewed on YouTube over 56,000 times and has been rated 28 times with almost a 5-star rating. I’m sure this video has spread awareness of the restaurant…and like brought in new customers.
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- Tags: informative, interview style, marketing, restaurant, short
Fence Company Marketing Video
18 Jan 2010This is a minute and a half video about a fence company. We see their facilities and trucks, we find out they do commercial and residential fencing…but what is all this stuff about types of fencing? They lost me…”dog ear”, “gothic point”, “cap and trim”? This “technical” jargon is likely beyond people looking for fences for their residence. It is important to keep the intended audience in mind…and not throw them with too many details. Is this really necessary to know about?
Here is another video done by the same online BBQ retailer as the last video. This time Chef Tony reviews and demonstrates Grill Grates. From the video, I could see this would be good for grilled vegetables or fish. This is to give the “perfect sear” look with grill lines.
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- Tags: demonstration style, engaged, informative, marketing, product demo, sales, short
I love seeing these kinds of videos by businesses. This is a video about how to make an easy and delicious grilled chicken parmesan. This video was produced by an online retailer focusing on BBQs. What a great way to attract visitors to their website…give them recipes they could use on their grill. This “professional chef” also gives other neat tips I am sure to use the next time I grill.
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- Tags: e-commerce, engaged, informative, marketing, retail, sales, tips video
Lawyer Marketing/Testimonial Video
9 Jan 2010This is a 9 minute and 37 second video…I was asleep by 1 minute 23 seconds. This is a very bad video. Don’t use this as a model or try to do something like this. It is WAY to long…and moves too slowly. Think of online video as giving just the bullet points…the high points of the story…not a complete reading of some long novel that rambles and never gets to the point.
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- Tags: attorney, don'ts, interview style, lawyer, marketing, mistakes, testimonials
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (8)
- Marketing Videos Critique (109)
- Talking About Marketing (2)
- Talking About Recruiting (6)
- Talking About Social Media (5)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
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