Posts Tagged ‘branding

My last post was about Don Moore’s testimonial video, but it is worth seeing his marketing video as well. This one and half minute video lets you meet him…get a feel for his personality.

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This is a 3 minute video with the testimonials of 3 people. This is a very nicely done video…done professionally. You can tell by the great lighting, stable picture, and clear sound (lapel microphone). I would hope the location is Don Moore’s office (which I think it is).

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This is a 33 second video used in their recruiting efforts. I like the video and concept, but I am not sure about the wrinkly white backdrop in a studio for all but the last shot. Why not do this in the store…in different locations? This would have given a tour of the store at the same time.

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This is a 1 minute and 12 second video demonstrating the HTC Magic phone (aka MyTouch3g). This video is simply demonstrating the cool features of the phone with some text (giving benefits) to cool music. Since the video was published on April 29, 2009…the video has been viewed almost 150,000 times and the video received 69 “5-star” ratings.

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This is 7 minutes and 17 seconds…a bit long for the internet. It is the story of three people who were helped by HIRED and co-told by the three employment coordinators who helped them. You hear where they came from, how these found HIRED, and what happened afterwards (getting to hear from a couple of the employers who hired them). In so doing, you also hear about HIRED’s process. This is a great example of a “case study” format mini-documentary.

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About this blog

A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.

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