Posts Tagged ‘chiropractic

This 2 minute video really is a poorly done commercial. Poor marketing indeed. This is an example of what not to do. Don’t make this kind of video for your business.

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The principles in this video are good. It is short – 2 minutes 10 seconds. This is not a “cheerleader” testimonial that is full of aggrandizing words (awesome, terrific, etc.) and add little or no solid information. Instead, this is a case study. This is a woman who had severe pain from Fibromyalgia, frozen shoulder, and vision problems. She speaks about her experience and story.

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This is a home-made video with no external microphone, extra lights, etc…but a good effort. This chiropractic center in Eagan, MN was able to talk about their purpose and you learn how and why this doctor became a chiropractor. This is a talk by a single doctor, in one local…basically, a talking head video. Not a bad thing…it gives a face and personality to the center. Potential clients have now “met” one doctor.

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This is a short, 1 minute 21 second video by a chiropractor. In a profession that is built on being comfortable with your doctor, this video offers a sneak peek at who could be your doctor…what he is about…and what his specialties are. It also lets you see his office…it is inviting.

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This center in Roseville, MN has implemented video into their website…featuring success stories and testimonials. Under success stories, they have this long 8 minute and 39 second video. I applaud the use of video testimonials, but there are some serious errors in this video.

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About this blog

A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.

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