Posts Tagged ‘demonstration style

This is a 3 minute product demonstration video. It informs and educates you about the product, as well as providing testimonials from satisfied customers. It starts with identifying the problems and concerns viewers may have or may not have thought about (a great way to start the video). They make sure to show benefits (not features)…and it means for the viewer if they own it.

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This isn’t a bad video, just very unfocused. I do like that I get to see the grounds, but wedding (not birthday or corporate) would come to mind for this location. This business does have a leg up on any competitor without a video. But as video becomes more common place, focused messages will be more important than just having a video.

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This quick 1 minute and 15 second video lets you see the view (which they are known for) and you meet Danny (the owner). He says the view is an extra…they really make great food. You learn there are a couple areas to eat at…and that the menu changes 4 times a year.

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This is a couple minute product demo video. It is boring and doesn’t engage the viewer at all. If you are going to produce a product demonstration video…it has to be more than just demonstrating the product. And I am not talking about a voice-over listing a bunch of facts…how much weight the line can take, etc.

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This is the first of this kind of video I have seen…it is a virtual job shadow. Omar is a Cell Leader and Field Engineer Trainee (FET) at Schlumberger Well Services in Oklahoma. He supervises other Field Engineers working on Fracture Stimulation jobs, during which various substances are injected at high speeds and pressures into prospective oil or gas wells to stimulate production. You see him on a job.

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About this blog

A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.

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