Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Posts Tagged ‘don’ts’
Restaurant Marketing Video
5 Feb 2010This is the worst restaurant marketing video I have ever seen. It really is a 3 minute tour of their website…that is it! The video was way too long and boring (not too mention much was too small and fuzzy to read). It could have been just their website…the page about winning the award…and the closing screen – 30 second long video at the most.
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- Tags: don'ts, marketing, mistakes, restaurant
Outside Sales Position Recruiting Video
28 Jan 2010This video is a little over a minute long. You hear from the hiring manager and boss for this position…also in the video you see such a territory sales person at work. The hiring manager explains what the position entails…and that they have a great atmosphere and training program.
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- Tags: don'ts, mistakes, recruiting, short, talk
Locksmith Testimonial Video
26 Jan 2010This is a 23 second testimonial video for a 24-hour locksmith. There was a constant camera shake, the lighting was poor, and the sound was bad (they used the built-in microphone on the video camera). Technical issues aside…this is what you call a “cheerleader” testimonial video. Not much was said other than “they are great!” Even the “you can reach them anytime” was not very informative…I think you could reach most 24-hour locksmiths anytime.
Fence Company Marketing Video
18 Jan 2010This is a minute and a half video about a fence company. We see their facilities and trucks, we find out they do commercial and residential fencing…but what is all this stuff about types of fencing? They lost me…”dog ear”, “gothic point”, “cap and trim”? This “technical” jargon is likely beyond people looking for fences for their residence. It is important to keep the intended audience in mind…and not throw them with too many details. Is this really necessary to know about?
Lawyer Marketing/Testimonial Video
9 Jan 2010This is a 9 minute and 37 second video…I was asleep by 1 minute 23 seconds. This is a very bad video. Don’t use this as a model or try to do something like this. It is WAY to long…and moves too slowly. Think of online video as giving just the bullet points…the high points of the story…not a complete reading of some long novel that rambles and never gets to the point.
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- Tags: attorney, don'ts, interview style, lawyer, marketing, mistakes, testimonials
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
Categories
- Be Your Own Video Producer (1)
- Commentary (1)
- Employer Videos Critique (52)
- General (8)
- Marketing Videos Critique (109)
- Talking About Marketing (2)
- Talking About Recruiting (6)
- Talking About Social Media (5)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
- ReloMary: I saw your tweet! Thanks...now following you. This has been a tremendous marketing tool for me and [...]
- Eric Putkonen: Thanks, Catie! I appreciate the feedback! [...]
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