Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This is a 1 minute recruiting video by an investment banking company. It talks about them being underneath the radar (not being known well) and they are snatching all the best people up (by abduction in the video).
This is a 3 minute and 42 second video…interviewing 4 people for testimonials. I must say…this video is too long. I lost interest after a couple minutes. Each person said similar things and the similar things seemed to be grouped together. I would have made four one-minute videos out of this.
This is a 1 minute and 20 second “commercial”. I suppose this is better than nothing, but little was said that another bank could not say as well. You hear about their history, location, and size. You hear that people who fit best care about their customers and co-workers (which is pretty much a requirement to fit in anywhere). You hear they have the same benefits that a larger company offers. It is only towards the end of the video (1 minute into it) that she finally says what she likes about working for this company (she is a recruiter by the way – so it is not really believable when she says how great it is working there).
This is a seven minute video…a long in my opinion. After 3 minutes I was bored and it started sounding like I had heard it before already. The video would have more success and be more effective if it was shorter and more focused.
This is a 30 second waste of money. Whatever they paid…it was too much. I can’t believe someone thought this was a good idea to marketing themselves. 30-seconds of stock photos displayed of keys and locks…saying what every locksmith I know could also say. All the locksmiths I know provide 24-hour emergency service and they all work on the same locks and re-keying situations listed.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.