Minnesota Online Video » informative

Recruiting Video Ideas: What Candidates Want to See

Eric Putkonen — Thu, 19 Aug 2010 22:22:46 +0000

What do you think job applicants might want to see? If you were job searching, what kind of videos would you want see? The trick is getting out of the mindset of a recruiter or HR person in the company that has jobs requisitions open.

People interested in a position at your company would love to know more about the job. You could create a short video giving examples of what the job pertains to, what an average day is like, and basically seeing what they will actually be doing in the position. If the position deals heavily with equipment, show the equipment and facilities. Who will be the job applicant’s boss if they are hired? What the employee value proposition?

People interested in a position at your company would love to know more about the company. You could create a short company overview and what it does, show the various branches & locations, the various products and services, and basically an overall synopsis of the company with some of the goals for the company and inner workings. Many would like see the heritage or history of your company and the future vision (including a vision and mission video from top executives).

People interested in a position at your company would love to know more about the culture and environment. You could create short videos of employee testimonials – basically why they came and why they stay, employee profiles (who they are) and what they think, and what makes the company a special place to work.

There can be many videos made just covering these areas. The whole idea is to give people interested in positions at your companies a look inside the company…before they even apply. It doesn’t all have to be good…just what is. Honestly and transparently. This will attract the people who are prepared and ready for the environment (if it has challenges).

Your candidates already have questions and wonder about these things, why not create videos to show them?

Life Coach’s Tip Video (for Marketing)

Eric Putkonen — Sat, 13 Feb 2010 18:29:33 +0000

This short, 50 second video is just a quick tip by a Life Coach. She made a lot of these (daily tip video), so she did them herself with a webcam…but she was close to the microphone (so the sound was not too bad) and the she was well lit. This tip involves the law of attraction…which a lot of people search for. Since the video was published 2 years ago, it has been viewed over 10,000 times.

Of course, I can see some people who think the law of attraction stuff to be bunk would be turned off by her and perhaps not hire her, but there are plenty of people who are interested in this and may decide to hire her because she talks about it. In marketing, you can’t speak to everyone…you can’t make everyone happy. So it is best to target your ideal customers and speak to them (even if in doing so would turn off other potential customers). This is smart marketing because to appeal to everyone is to appeal to no one.

Praxis Project Marketing Video

Eric Putkonen — Fri, 22 Jan 2010 14:04:35 +0000

This is a 4 minute 37 second video…longer than I would prefer, but we wanted to cover two people’s stories in some detail. This really is a video to get more people to become mentors…you get to hear the stories of two mentors. You hear what got these two to become mentors, how mentoring affects their mentees lives, and even some advice if you were to become a mentor and what is expected from mentors.

I think it gives a great overview in a personal way. This is a video Peek Productions produced (that is me), so what do you think about the video? Does it make you consider giving an hour or two a week to be a mentor to a disadvantaged youth?

Restaurant Daniel Marketing Video

Eric Putkonen — Wed, 20 Jan 2010 17:52:33 +0000

This 2 minute 12 second video lets you meet the chef and owner…and hear a bit of his story. You hear about his dishes and his philosophy. I would say it is successful…the video has been viewed on YouTube over 56,000 times and has been rated 28 times with almost a 5-star rating. I’m sure this video has spread awareness of the restaurant…and like brought in new customers.

You also see comments like…
“Travelled over 3,000 miles for Dinner from England with my partner, its was worth every second of travel. From entering, to meeting Chef, the depth of flavours & textures, the excellent Service it was amazing, in relation to Europe top restaurants it is up there. Was also first trip to USA loved it, next day we hit a fab deli. We loved the diversity of the City, many memories as both our birthdays celebrated whilst there. Thanks to all.”

What do you think of this video?

Fence Company Marketing Video

Eric Putkonen — Mon, 18 Jan 2010 17:42:20 +0000

This is a minute and a half video about a fence company. We see their facilities and trucks, we find out they do commercial and residential fencing…but what is all this stuff about types of fencing? They lost me…”dog ear”, “gothic point”, “cap and trim”? This “technical” jargon is likely beyond people looking for fences for their residence. It is important to keep the intended audience in mind…and not throw them with too many details. Is this really necessary to know about?

And then when they get to custom iron fences and gates…the welder saying his piece is so lacking in enthusiasm or even a smile that this hurt the overall value and effect of this portion of the video. This guy will weld my custom gates? He doesn’t seem to have the pride or enthusiasm a top welder of custom gates would have (as he says they are second to none). If you claim to be number one, wouldn’t you be happy about it or wouldn’t it show? I take this as a scripted piece and so it is all lies.

Am I wrong…do you find yourself wanting to buy from them more?

http://www.youtube.com/watch?v=Cm1C58tFvSA