Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This is a 1 minute and 51 second video that is a product sales video with a bit of product demonstration in it. It is using avoiding pain and fear to sell this product by first showing stock footage of a fire and flood…and the talking about protecting our data and memories. You hear about how this external hard drive is constructed and you see some footage of it being submerged and put through fire (probably from the ioSafe’s own tests and demonstration video).
This 2 minute and 43 second video looks like they did it themselves. The sound is bad because they used the built in microphone on the video recorder. The lighting is often poor. The video is a rough at times because the camera is hand held as they are walking around…and too quickly. Between the shake and how fast the camera is moving, it is difficult to really see clearly.
This is a 49 second video showing a bosu squat with rotation. This fitness studio has several exercises demonstrated on video on their website; and this is one of them. For people looking for exercise, this giving away of content (exercises in this case) gets people to like koficore.com. Also, it establishes them as experts. The technical aspects of the video (lighting, sound, etc.) could have been better, but they did this video themselves.
This is a short, 1 minute 14 second video. It covers unique features – stereo speakers, slim profile, battery life, and FM tuner with record ability. This video may have been better covering more benefits than features, but the video is successful. Looking at the YouTube stats that are public…this video has been out since the beginning of September this year (little over 3 months) and it has been viewed over 12,000 times! The video has 20 “five-star” ratings. I am sure this has converted into increased sales.
This is a 4 minute and 43 second video…a bit long, but the kind of content that people thinking about divorce will watch to the end. The top 5 tips are engaging and very informative. The sound is a little off on DailyMotion, but looks fine on YouTube. On YouTube, the video has been viewed over 107,000 times and have 77 ratings – giving the video a 4.5 star rating. What a great video for this attorney…I have sure all the views and the content he gave away has resulted in a lot of new business for him.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.