Minnesota Online Video » interview style

Rehab Care Recruiting Video

Eric Putkonen — Mon, 07 Jun 2010 13:19:12 +0000

I thought I should sometimes show great video examples or do video critiques. So today I am showing a good recruiting video by Rehab Care.

This is a video skewed for new graduates in therapy…and high school graduates. This talks about the shortage of therapists in rehab and what tuition help there is. But first, it takes about people making a difference in other’s lives…helping them learn to dance, speak, walk, etc. again…making an impact. The video talks about their needs and locations – and that they are a “one stop shop for your career”.

The video is a little over 4 minutes long…and the message feels a little split (talking about new graduates in therapy and then talking about people preparing for a career in therapy). The message of this video could be a little more focused…one for therapist graduates and one more focused for high school graduates or those preparing for a career in therapy.

But all in all, a great video covering a “story”.

Deloitte Recruiting Video

Eric Putkonen — Thu, 11 Feb 2010 18:15:05 +0000

This 2 minute 11 second recruiting video is quite good. It is focused on millenials…for entry level (starting your career). They speak only to this age group in this video and what is important to them (at least what we are told at in recruiting conferences and workshops). There is also a strong focus on diversity (which is important to millenials).

This kind of video gives them a huge edge over companies just pushing their job description. The best and brightest would be attracted. In the four months it has been published on YouTube, it has been viewed over 3,000 times. They wisely also show off their award…”BusinessWeek ranked Deloitte #1 on its 2009 list of Best Places to Launch a Career. Watch to see why our people agree.”

IT Services Marketing Video

Eric Putkonen — Sat, 30 Jan 2010 22:50:46 +0000

This video is just under 3 minutes. I must say, I did not care for slightly pixelly black & white video all the way through. The first 30 seconds answered the what we do/who we are question. After that, additional benefits were listed – real person on the phone, licensing compliance, etc.

I think this video should have been shorter. I watched it a couple times…and it just seems longer than it is. Also…it could have been said in simpler terms. You are talking to small and medium sized business owners…they don’t need to hear – we are a “complete outsourced IT solution for small to mid-sized companies”. It doesn’t say or mean much to non-IT people. How about “work from anywhere in the world virtually – we host all your applications and give you access to a full help desk”?

What do you think about this video?

Locksmith Testimonial Video

Eric Putkonen — Tue, 26 Jan 2010 22:21:56 +0000

This is a 23 second testimonial video for a 24-hour locksmith. There was a constant camera shake, the lighting was poor, and the sound was bad (they used the built-in microphone on the video camera). Technical issues aside…this is what you call a “cheerleader” testimonial video. Not much was said other than “they are great!” Even the “you can reach them anytime” was not very informative…I think you could reach most 24-hour locksmiths anytime.

As video is not quite common-place, this video probably does help the company (even with the poor quality of the video). However, this video does not say why this company is better than another…or why we should use them instead of their competitors (no unique selling proposition mentioned).

This person saying how great they are doesn’t do much. A “case study” format for video testimonials is more engaging and has more value. Perhaps she could have told us about a time she was in a bind at 2am and she called them and they were there right away. Why does she keep going back to this company…it can’t be just because she can reach them anytime? There was a story that could have been told here…and it wasn’t told.

Backpack Product Review

Eric Putkonen — Sun, 24 Jan 2010 18:39:28 +0000

This is a quick, 1 minute 16 second video by an ‘out of bounds’ skiing athlete. She not only tells little stories about being packed like sardines in lifts, but also she says what the major benefits and features of this backpack are. There is a product demo element as you see her getting into her backpack and how it carries her skis as she hikes up areas.

If she is an example of the “ideal” buyer profile…this video will resonate with potential customers of similar profile deeply and they will likely consider buying this product. I remember hearing of a survey by SellPoint saying product tours resulted in 35% increase in sales conversions. I could see this kind of video increasing sales at least that much.