Minnesota Online Video
Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
Posts Tagged ‘sales’
ioSafe Hard Drive Product Sales/Demo Video
26 Dec 2009This is a 1 minute and 51 second video that is a product sales video with a bit of product demonstration in it. It is using avoiding pain and fear to sell this product by first showing stock footage of a fire and flood…and the talking about protecting our data and memories. You hear about how this external hard drive is constructed and you see some footage of it being submerged and put through fire (probably from the ioSafe’s own tests and demonstration video).
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- Tags: demonstration style, informative, marketing, product demo, sales, short
This is a short, 1 minute 14 second video. It covers unique features – stereo speakers, slim profile, battery life, and FM tuner with record ability. This video may have been better covering more benefits than features, but the video is successful. Looking at the YouTube stats that are public…this video has been out since the beginning of September this year (little over 3 months) and it has been viewed over 12,000 times! The video has 20 “five-star” ratings. I am sure this has converted into increased sales.
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- Tags: engaged, informative, marketing, product demo, sales, short
Mattress Dominoes – Marketing Video
2 Dec 2009This is a 1 minute and 10 second video that is sure to attract attention…it is outrageous! 40 mattresses stacked up with a person each…and knocked over like dominoes. That takes about 1/2 the video’s time, the rest is a cute section where one person stays on the mattress, “assembly line” put to bed, and is shipped off with the bed. The backdoor of the truck has the companies information…nice touch!
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- Tags: entertaining, marketing, outrageous, remarkable, sales, short
Tite-Tie Commercial/Marketing Video
16 Nov 2009Not long ago I showed Tite-Tie’s Marketing video from Australia…I liked it. I found it engaging and very informing. It gave a lot of content. It was not overly salesy.
Today I am showing you the American version. It is 1/3 the duration (this one is 1 minute long)…and much more salesy. This is the commercial they showed on ESPN and the Outdoor Channel…but it is what they use on their website as well (not a good idea – we don’t go out to watch commercials on the internet).
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- Tags: commercial, marketing, sales, short
Tite-Tie Product Demonstration Video
8 Nov 2009This is a 3 minute product demonstration video. It informs and educates you about the product, as well as providing testimonials from satisfied customers. It starts with identifying the problems and concerns viewers may have or may not have thought about (a great way to start the video). They make sure to show benefits (not features)…and it means for the viewer if they own it.
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- Tags: demonstration style, educated, informative, sales, testimonials
About this blog
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.
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- Employer Videos Critique (52)
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- Marketing Videos Critique (109)
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- Talking About Recruiting (6)
- Talking About Social Media (5)
- Eric Putkonen: Thank you @AgencyBablylon for mentioning this article, and @Hoffer7 for retweeting it. [...]
- Tweets that mention You can't buy video content by length; it's not a piece of wire or rope -- Topsy.com: [...] This post was mentioned on Twitter by Neal Kielar & hoffer7. hoffer7 said: RT @AgencyBabylon: [...]
- Todd Raphael: I'd differ slightly -- maybe it's just semantics, I don't know. I'd say it's not so much about wheth [...]
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