Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This 2 minute 47 second video could have been better. He starts off well, “Hi, I’m….” You get to meet the president of this company, but then he goes into the typical company hype you hear everywhere – we make marketing people’s job easier, we provide the perfect packaging for the needs, delivered on-time, exceeding quality standards, etc. I almost hear a Charlie Brown show-like, “Wa wa waaa wa waaa waaaaaa.”
This is a couple minute product demo video. It is boring and doesn’t engage the viewer at all. If you are going to produce a product demonstration video…it has to be more than just demonstrating the product. And I am not talking about a voice-over listing a bunch of facts…how much weight the line can take, etc.
Medical equipment demonstration video for M9 Ultraclave Automatic Sterilizer. The video explains key features (as it is a sales video, it should have covered more benefits). Although I applaud the use of video for sales efforts like this, the video quality is very poor and appears to be out of focus.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.