Minnesota Online Video » social responsibility

Deloitte Recruiting Video

Eric Putkonen — Thu, 11 Feb 2010 18:15:05 +0000

This 2 minute 11 second recruiting video is quite good. It is focused on millenials…for entry level (starting your career). They speak only to this age group in this video and what is important to them (at least what we are told at in recruiting conferences and workshops). There is also a strong focus on diversity (which is important to millenials).

This kind of video gives them a huge edge over companies just pushing their job description. The best and brightest would be attracted. In the four months it has been published on YouTube, it has been viewed over 3,000 times. They wisely also show off their award…”BusinessWeek ranked Deloitte #1 on its 2009 list of Best Places to Launch a Career. Watch to see why our people agree.”

Working at Progressive Recruitment Video

Eric Putkonen — Thu, 20 Aug 2009 20:28:53 +0000

This three and a half minute video shows you many employees and lets you hear straight from the horses mouth why they like working at Progressive. You get a great feel for the culture and the emphasis on career pathing & development. You hear about things that make them different – like the annual employee art show.

“Come explore your progressive side.” Good tagline to finish the video and they listed a web address. There is a lot of power in letting your employees do the talking. This video feels very authentic and genuine. It did not feel scripted at all…just people telling their stories. Great video!

Whirlpool Recruitment Video

Eric Putkonen — Mon, 27 Jul 2009 19:06:56 +0000

I found this on CollegeRecruiter.com as a the best recruiting video (posted 8/2008).

This short, 1 minute long video focuses on social responsibility. However, having Reba McEntire be the image and voice of the video made it seem very much like a commercial. It felt too much like I was being sold too…which instantly seems fake and not as trustworthy.

It feels like they could post this on TV to increase brand awareness to increase the sales of their appliances.

For a recruiting video, I would have added a little more detail about how employees helped and removed Reba for an actual Whirlpool employee. What do you think?

Jenny Pruitt & Associates Realtors Recruiting Video

Eric Putkonen — Tue, 09 Jun 2009 17:05:55 +0000

Actually, this 4 minute 28 second video is more of a branding video with a recruiting slant…not that there is any need to give it a category. It is a very nice video with Jenny Pruitt, the President of the company, and some of her clients speaking about the how the company started, what makes them great, its culture and values, etc. There was also some great bits about their social responsibility.

I found the interviews with their clients about what makes a great agent and what them a great reality company was very interesting. This is an original move that I have not seen yet, but I found it to be very powerful. Do you have clients that could tell the story of what makes a good person to work with at your company?

Cisco Recruiting Video

Eric Putkonen — Mon, 20 Apr 2009 16:13:25 +0000

My only real complaint is that this video is too long – 6 minutes and 26 seconds. This is a good recruiting video.

Showing people at work, as well as in their daily lives. Interviewing several to hear about Cisco and what makes Cisco great. Showing the impact Cisco has technology-wise and social responsibility-wise. This video engages viewers…invites them into the company and people’s lives. You can almost see yourself working there…watching the film.

This video was pricey to create and took a good amount of time. Lots of effects, blue/green screen backgrounds, filming at locations of employees at play, etc. Just as good a video could be made without all the locations, effects, etc. – so although the video is good…you don’t need to sell your internal organs to pay for it.