Looking into the World of Online Videos for Marketing & Recruiting…and other stuff.
This is a 3 minute video with the testimonials of 3 people. This is a very nicely done video…done professionally. You can tell by the great lighting, stable picture, and clear sound (lapel microphone). I would hope the location is Don Moore’s office (which I think it is).
This one minute fifteen second video starts off with a customer saying why he keeps coming back. Starting off this video with a testimonial is a strong way to start. While seeing the environment and customers…you hear about what services they provide and where they are located. We are invited to call for a free consultation. You also get to meet several of the stylists. They don’t have this video on their website…what a waste.
This video is just under 2 minutes and is a testimonial from a satisfied patient of this dentist. She talks about the poor dental work she has had and talks about how this dentist does it right. She also mentions being comfortable with your dentist is important. This is all about 1.5 minutes…the last 30 seconds is footage of other clients and the dentist (I assume) with a voice-over. There is a call to action…call now for a free consultation…and the company’s phone number is given.
This is the latest video by Peek Productions. It is 2 minutes and 30 seconds long. The first two minutes is the testimonial by a satisfied client of theirs. I interviewed her to get the story and then edited it together as you see below. I am very pleased on how it turned out. What do you think of it?
This is a 3 minute product demonstration video. It informs and educates you about the product, as well as providing testimonials from satisfied customers. It starts with identifying the problems and concerns viewers may have or may not have thought about (a great way to start the video). They make sure to show benefits (not features)…and it means for the viewer if they own it.
A blog written by a Minnesota Recruiter and Video Producer about marketing, social media, online video production, recruiting, and some about what I'm doing in life. Professionally, I am very interested in online videos for businesses marketing their products & services, and videos for recruiting for their open positions.